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Inter Parfums in Licensing Deal With Shanghai Tang

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By: TOM BRANNA

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HONG KONG: Inter Parfums’ newly created Hong Kong subsidiary, Inter Parfums USA Hong Kong Limited, has entered into a 12-year exclusive worldwide licensing agreement to create, produce and distribute perfumes and related products under China’s leading luxury brand, Shanghai Tang. Inter Parfums’ plans to launch its first fragrance under the Shanghai Tang banner in Spring 2014. Founded in 1994, Shanghai Tang is a leading Chinese luxury brand with international recognition and distribution. As th...

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